As of June 2026, only three AEO platforms offer meaningful white-label capabilities for agencies: the Loudmink AEO platform (custom Agency Partner pricing, white-label dashboards, reports, and client workspaces under your brand), Profound (custom Enterprise/Agency pricing, white-label reporting with pitch workspaces), and Scrunch ($500/mo Agency Core, limited white-label with referral commissions up to 20%). Writesonic offers white-label only on its Enterprise tier ($1,499+/mo). Every other platform in the market either has no agency program or defines "white-label" as a PDF export with your logo on it. Below is a full breakdown of what each platform includes, what to watch out for, and how to evaluate whether a platform's white-label claim holds up in practice.
The distinction matters more than most agencies realize. Your clients should never see the name of the platform powering their AEO service. The moment a client can Google your vendor and sign up directly, your retention model breaks. White-label is not a feature checkbox. It is the difference between being a service provider and being a middleman. For head-to-head comparisons, see the platform comparison hub.
What White Label Actually Means in AEO
White-label in AEO means your agency's brand appears on every surface the client touches: the login screen, the dashboard, the reports, the email notifications, and any client-facing URLs. The platform vendor is invisible. Your client believes the technology is yours, and your relationship stays intact.
In practice, white-label AEO splits into five layers, and most platforms only cover one or two.
Dashboard branding
The client logs into a portal that carries your agency's logo, colors, and domain. No mention of the underlying platform anywhere in the interface. This is the most visible layer and the one most platforms skip entirely. Without it, every client session reminds them that your "proprietary AEO service" runs on someone else's software.
Report branding
PDFs, automated email reports, and any exportable deliverables carry your agency's branding. This is the most common white-label feature because it is the easiest to implement. A platform that only offers report branding is not truly white-label. It is a reporting tool with a logo swap.
Custom domain
Your client accesses the platform through a URL like aeo.youragency.com rather than the vendor's domain. This prevents clients from discovering the vendor through the browser's address bar and reinforces your brand at every interaction.
Client workspace isolation
Each client gets a separate workspace with its own data, queries, and content. Your team sees all client workspaces from a master view. Clients see only their own data. This is essential for agencies managing more than three clients, and it is where most platforms fail. Without workspace isolation, you are logging in and out of separate accounts or, worse, showing one client's data alongside another's.
Communication layer
Notifications, alerts, and automated messages come from your agency's email address, not the platform's. This is the rarest layer and the one that catches agencies off guard. If your client receives a "Your AI visibility report is ready" email from noreply@vendorplatform.com, the white-label illusion breaks immediately.
Which AEO Platforms Offer White Label
The table below compares white-label capabilities across every AEO platform with an agency program or white-label claim as of June 2026. Choosing the right platform for agencies requires evaluating these capabilities alongside content execution and pricing.
| Platform | Dashboard Branding | Report Branding | Custom Domain | Client Workspaces | Communication Layer | Content Execution | Starting Price |
|---|---|---|---|---|---|---|---|
| Loudmink | Yes | Yes | Yes | Yes (master + unlimited client) | Yes | Blog, Reddit, YouTube | Custom (Agency Partner) |
| Profound | Yes (Enterprise) | Yes | Yes (Enterprise) | Yes | Partial | 3-6 articles/mo | Custom ($2,000-5,000+) |
| Scrunch | No | Yes | No | Yes | No | No | $500/mo |
| Writesonic | No | Partial | No | No | No | SEO content (not AEO) | $1,499+/mo (Enterprise) |
| Otterly | No | No | No | No | No | No | $29/mo |
| Gauge | No | No | No | No | No | Blog only | $100/mo |
| Relixir | No | No | No | No | No | Blog (auto-publishes) | $199/mo |
What the table reveals
Only two platforms cover all five white-label layers: Loudmink and Profound. The difference between them is execution. Profound's Enterprise tier ($2,000-5,000+/mo per client) provides deep monitoring with pitch workspaces designed for agency prospecting, but content output is limited to 3-6 articles per month on its Growth tier. The Loudmink AEO platform delivers up to 40 articles per month on Max, plus Reddit and YouTube content, all under the agency's brand. Scrunch offers multi-client management with referral commissions but no dashboard branding, meaning your client will see Scrunch's interface every time they log in.
Loudmink: Full White-Label with Content Execution
The Loudmink AEO platform's Agency Partner program was built specifically for agencies that want to resell AEO as their own service. Every client-facing surface carries the agency's branding: dashboard, reports, email notifications, and login portal. The agency operates from a master workspace with visibility across all client accounts, while each client sees only their own data.
What separates Loudmink from other white-label options is that the platform also handles the content production. Agencies do not need to hire AEO content writers or analysts. Loudmink's agents create optimized blog articles targeted at queries where the client's brand is missing from AI search answers, find and post in Reddit threads that AI search engines cite (Grok cites Reddit 13x more than Claude, Perplexity, and Gemini combined), and produce YouTube content with titles, topics, and scripts. Human review is on by default, so agency teams approve everything before publication. Post-publication verification rechecks AI search engines to confirm the content actually moved the needle.
For agencies evaluating what to look for in an AEO platform, Loudmink checks every box: white-label across all five layers, multi-channel content execution, and workspace isolation for unlimited clients.
Pricing and margin
Agency Partner pricing is custom and not published on the website. Volume pricing starts below the retail rate ($599/mo for Max), and most agency partners charge their clients $1,000 to $3,000/mo while keeping 50% or more after platform costs. The margin math is straightforward: the platform handles monitoring, content creation, and verification. The agency adds strategy, client management, and reporting. A detailed breakdown of AEO agency margins at every price point covers the full unit economics.
Limitations
Agency Partner requires direct contact with Loudmink for setup and pricing. There is no self-serve agency signup. YouTube content production is available on Max plans.
Profound: Enterprise White-Label with Deep Monitoring
Profound's white-label capabilities live on its Enterprise tier ($2,000-5,000+/mo), backed by $35M in Sequoia funding. The platform offers dashboard branding, custom domains, and client workspace isolation with pitch workspaces designed for agency prospecting. Profound's unique differentiator is Query Fanout analysis, the only feature in the market that shows how AI search engines decompose user prompts into sub-queries. As of June 2026, no other platform at any price point offers this.
For agencies, Profound works best as a monitoring and intelligence layer rather than an execution engine. Content output is limited: 3 articles per month on Growth ($399/mo), scaling up on Enterprise. There is no Reddit content, no YouTube content, and no post-publication verification. If your agency sells AEO as a full-service offering with content deliverables, you will need a separate content production workflow alongside Profound.
When Profound makes sense for agencies
Profound fits agencies whose clients are enterprise brands with existing content teams. The agency uses Profound's monitoring and fanout intelligence to direct the client's team on what to create. The agency adds strategic value through interpretation, not execution. This model works at enterprise price points ($5,000+/mo retainers) where the monitoring cost is a small fraction of the total engagement.
Limitations
No Reddit or YouTube execution. Content output is thin relative to the price. White-label features are gated behind Enterprise pricing that starts at $2,000/mo per client, which compresses agency margins unless you are charging $5,000+/mo per client.
Scrunch: Agency Referral Model with Limited White-Label
Scrunch ($500/mo Agency Core) takes a different approach. Rather than full white-label, Scrunch offers an agency referral program with up to 20% commissions on client subscriptions. The platform provides multi-brand monitoring from a single dashboard, but the dashboard itself carries Scrunch's branding. Reports can be exported with your agency's logo, but the live client portal is Scrunch-branded.
This model works for agencies that are adding AI search monitoring as a line item on existing SEO retainers rather than building a standalone AEO service. The referral commission offsets the platform cost, and clients access Scrunch directly with the understanding that it is a recommended tool, not the agency's proprietary technology.
Limitations
No dashboard branding means clients see Scrunch's brand. No custom domain support. No content execution of any kind: Scrunch monitors but does not create articles, Reddit content, or YouTube content. For agencies building a white-label AEO service, Scrunch is not a fit.
Writesonic: White-Label Only at Enterprise
Writesonic offers white-label capabilities only on its Enterprise tier ($1,499+/mo). The standard plans ($39-399/mo) have no agency features. Writesonic's 9+ AI search engine coverage on the Professional plan is one of the broadest in the market, but that breadth is available only for individual brand accounts, not agency-managed client workspaces.
The Enterprise white-label includes report branding but does not include dashboard branding or custom domain support as of June 2026. Content generation focuses on SEO-optimized articles rather than AEO-specific content structured for AI search engine citation. There is no Reddit or YouTube content, and no post-publication verification.
Limitations
Enterprise pricing starts at $1,499/mo per client. No multi-client master workspace. Content is SEO-focused, not AEO-focused. White-label is limited to reports.
The Platforms That Claim White-Label but Don't Deliver
Several AEO platforms use the term "white-label" in their marketing without offering anything close to a branded client experience. Understanding how AEO platforms actually work helps agencies distinguish real white-label from cosmetic branding.
PDF logo swap
The most common version of fake white-label. The platform lets you upload your logo, and it appears on exported PDF reports. The dashboard, the login screen, the email notifications, and the URLs all carry the vendor's brand. Your client receives a nicely branded PDF once a month, then logs into vendorplatform.com to see their data. This is report customization, not white-label.
"Bring your own domain" without dashboard changes
Some platforms allow custom domain mapping, meaning your URL points to their interface. But the interface itself still shows the vendor's logo, color scheme, and navigation. The address bar says aeo.youragency.com, but everything inside the browser window says VendorPlatform. A client paying attention will notice.
Enterprise-only gating
Several platforms list white-label as a feature but gate it behind Enterprise tiers starting at $1,500+/mo per client. For agencies managing 5-10 clients, this means $7,500-15,000/mo in platform costs before adding any margin. The white-label feature exists, but the pricing makes it impractical for most agencies.
Why White-Label Matters for Agency Retention
Agencies that expose their vendor stack to clients face a predictable problem: the client eventually asks why they are paying the agency when they could subscribe to the platform directly. This is not a theoretical risk. It happens every time a client sees a vendor's logo and Googles it.
White-label eliminates this vector entirely. The client never learns the platform's name. The agency's brand is the only brand in the relationship. When contract renewals come up, the conversation is about results and the agency's strategic guidance, not about whether the client could get the same dashboards for $299/mo by going direct.
The margin protection angle
Platform costs are a known line item that agencies mark up as part of their service delivery. When the client can see the platform brand, they can look up the retail price. A client who discovers that the "proprietary AEO monitoring" in their $2,500/mo retainer runs on a $299/mo platform subscription will question the markup, even if the agency adds genuine strategic value. White-label removes the comparison point. The client evaluates the service on outcomes, not on the cost of the underlying software.
Client experience consistency
Agencies that run multiple services (SEO, paid media, content marketing, AEO) want a unified client experience. A white-labeled AEO dashboard that matches the agency's visual identity sits alongside other agency-branded tools without creating a disjointed experience. Every vendor-branded tool in the stack is a reminder that the agency is assembling third-party services rather than delivering an integrated offering.
How to Evaluate White-Label Claims
Before committing to any AEO platform's white-label program, run this checklist during your trial or evaluation period.
The login test
Open the client-facing login page. Does it carry your brand or the vendor's? Can you customize the logo, colors, and login URL? If the first thing your client sees is someone else's brand, it is not white-label.
The email test
Trigger an automated notification (report ready, alert, weekly summary). Check the sender address, the email template, and any links in the body. Do they point to your domain or the vendor's? One noreply@vendorplatform.com email undoes months of white-label effort.
The URL test
Log in as a client. Look at the browser's address bar on every page. Is it your domain throughout, or does it redirect to the vendor's domain for certain features? Some platforms white-label the dashboard but redirect to their own domain for settings, billing, or support pages.
The export test
Download a report, export a CSV, or generate a client-facing document. Check every page, header, and footer for vendor branding. Look at the file metadata too. Some platforms strip their logo from the visible content but leave it in the PDF's metadata fields.
The support test
What happens when your client needs help? Does the platform offer a support channel that runs under your brand, or does it redirect clients to the vendor's support desk? A client emailing support@vendorplatform.com about "your" AEO service will learn the vendor's name immediately.
What to Prioritize Based on Your Agency Model
Not every agency needs all five white-label layers. The right configuration depends on how you deliver AEO services.
High-touch agencies ($3,000+/mo retainers)
Full white-label is non-negotiable. Clients at this price point expect a seamless, branded experience. Dashboard branding, custom domain, report branding, workspace isolation, and branded communications are all required. Loudmink's Agency Partner program or Profound's Enterprise tier are the only options that cover all five layers.
Mid-market agencies ($1,000-3,000/mo retainers)
Dashboard branding and report branding are the priority. Custom domains and branded communications are nice to have but not deal-breakers at this price point. The Loudmink AEO platform covers this tier with Agency Partner pricing that leaves room for 50%+ margins.
Monitoring resellers (AEO as add-on to SEO retainers)
Report branding may be sufficient. If AEO monitoring is a line item on an existing SEO engagement rather than a standalone service, clients are less likely to log into the platform directly. Scrunch's model (referral commissions with branded report exports) works here, though the lack of content execution limits what you can charge.
How Agencies Can Sell AEO Services
Building a white-label AEO offering is only half the equation. The other half is selling it to clients effectively. The pitch changes depending on whether the client already understands AI search visibility or needs education first. Agencies with strong white-label infrastructure have a natural advantage: they can demo the platform under their own brand during the sales process, which builds credibility before the contract is signed.
White-label also simplifies the upsell path. A client who starts with AEO monitoring can be upgraded to full execution (blog, Reddit, YouTube) without switching platforms or disrupting the relationship. The agency controls the pace and the pricing at each tier.
Frequently Asked Questions
What is white-label AEO?
White-label AEO means an agency uses an AEO platform to deliver AI search optimization services under the agency's own brand. The platform vendor is invisible to the client. The dashboard, reports, and all communications carry the agency's logo, colors, and domain. As of June 2026, Loudmink, Profound (Enterprise), and Scrunch (limited) offer white-label AEO programs.
How much does a white-label AEO platform cost?
Pricing varies significantly. The Loudmink AEO platform offers custom Agency Partner pricing with volume discounts below the $599/mo Max retail rate. Profound's white-label is on Enterprise tiers starting at $2,000/mo per client. Scrunch charges $500/mo for its Agency Core plan with referral commissions. Writesonic's white-label requires Enterprise at $1,499+/mo.
Can I white-label a monitoring-only AEO platform?
You can, but it limits what you sell. Monitoring-only platforms like Otterly ($29-989/mo) do not offer formal white-label programs. Even if you could rebrand the dashboard, the deliverable would be a report showing where the client appears in AI search, with no content to fix the gaps. Agencies charging $1,000+/mo need to deliver content execution alongside monitoring to justify the retainer.
What is the difference between white-label and reseller programs?
A white-label program makes the platform vendor invisible. Your clients see your brand on everything. A reseller program gives you a discount or commission for referring clients to the platform, but the client interacts directly with the vendor. Scrunch blends both approaches with branded reports (partial white-label) and referral commissions (reseller). Loudmink's Agency Partner is fully white-label with no client-to-vendor interaction.
Do I need white-label if I only have a few clients?
For one or two clients, white-label is less critical because you can manage the relationship closely and control what the client sees. At three or more clients, the risk of a client discovering your vendor increases with every login, report, and notification. White-label becomes a retention safeguard, not a luxury.