AEO by industry
Get recommended in your industry.
AI search engines recommend differently in every field. The way they work is the same everywhere. The directories, credentials, and questions that decide who wins are not. Learn the pattern, then open the hub for your sector.
The pattern
Why AI recommends differently in every field.
Ask an AI search engine for a dermatologist, a divorce lawyer, an HVAC company, or a CRM, and the way it picks changes completely. Not because the machinery is different: every engine pulls mostly from other websites, checks a trust signal, and names whoever answers the exact question best. What changes is the details. A dermatologist is judged on board certification and Healthgrades; an HVAC company on its certifications and HomeAdvisor; a CRM on its G2 rating and Reddit threads. Learn the pattern once, then apply your field's specifics.
| The same in every field | Different in every field |
|---|---|
| AI builds answers mostly from other websites, not yours | Which sites: Healthgrades, Avvo, G2, The Knot, HomeAdvisor |
| Engines check a trust signal before recommending anyone | The signal: board certification, bar admission, ASE, NABCEP, G2 rating |
| Whoever answers the exact question best gets named | The questions: symptoms, fees, cost to move, best tool for a use case |
| Reviews across a few platforms beat a pile on one | Where reviews count most: Google, Yelp, or your niche directory |
| A Google Business Profile only reaches Gemini | What covers the other four engines: your field's directories and Reddit |
Choose your sector
Five sector hubs.
Local & Home Services
13 guidesContractors, restaurants, cleaners, and the trades. Reviews, real service-area pages, and the directory for your field.
Healthcare
9 guidesPractices and specialties. Health directories, credentials that match the public record, and patient-education content.
Professional Services
6 guidesLawyers, accountants, advisors, and more. License verification, specialty pages, and open pricing.
Hospitality & Travel
5 guidesHotels, travel, weddings, education, and childcare. Marketplace profiles, reviews, and real experience detail.
B2B & Ecommerce
6 guidesSaaS, ecommerce, startups, and MSPs. Review sites, comparison content, and community proof.
Every guide
Browse all industries.
Local & home services
Sector hubLocal businesses (overview)
Restaurants
Contractors
Cleaning services
Moving companies
Auto repair
Pet services
HVAC companies
Plumbers
Roofers
Solar installers
Electricians
Landscapers
Health & wellness
Sector hubDental practices
Therapists
Med spas
Veterinary clinics
Dermatologists
Chiropractors
Physical therapists
Plastic surgeons
Optometrists
Professional services
Sector hubLaw firms
Accounting firms
Financial advisors
Insurance
Recruiting agencies
Real estate
Hospitality & lifestyle
Sector hubTravel agencies
Wedding vendors
Education
Childcare
B2B & ecommerce
Sector hubB2B SaaS
Ecommerce
Startups
Small business
MSPs & IT services
Content creators
Questions
Frequently asked questions.
Go deeper: which industries AI search affects most and how engines recommend across industries. Part of the full AEO guide.