By AI search engine
How to show up in each engine.
Every AI search engine retrieves from a different place, so the same brand can be recommended in one and invisible in another. Here is how each one decides, and how to get recommended in all five.
ChatGPT
Searches Bing and Google through query fan-out, and links to brand websites more often than any other engine.
Gemini
Grounds answers in Google Search and pulls heavily from Google Business Profile data for local queries.
Perplexity
Favors fresh, well-structured pages, cites YouTube heavily, and shifted to citing Reddit in mid 2026.
Claude
Retrieves through Brave Search, rarely cites Reddit, and rewards evidence-based content over promotion.
Grok
Leans on Reddit far more than any other engine, so community presence drives Grok recommendations.
Keep reading
All engine guides.
How to Check if Your Brand Shows Up in ChatGPTHow to Submit Your Website to ChatGPTCompetitors in ChatGPT But Not Me: Why and How to Fix ItHow Does ChatGPT Find Its Answers?Why Am I Not Showing Up in ChatGPT?How to Get Your Business Into ChatGPTHow to Get Your Brand Recommended by ClaudeHow to Get Your Brand Recommended by GrokHow to Get Your Brand Recommended by GeminiHow to Get Your Brand Recommended by PerplexityHow to Get Your Brand Recommended by ChatGPT